With a short but intense career, I have made my mark as a creative, marketing specialist and growth leader for some of the biggest names in the Australian fashion, hospitality and e-com landscape. My creative approach and instinctive skills as a brand custodian have seen me become a sought-after commodity for creative work, , digital advertising, experiential invention and partnerships. Started as a hobby, and now the backbone of my entrepreneurial upside - I am a writer for ‘The Start Up’, the world’s biggest entrepreneurship digital publisher with 680K+ daily readers. I write from business experience, about the ever changing landscape of social media and the ROI positive impact that the arbitrage between creative & digital can have on businesses and brands. In 2019 I co-founded Defiant Digital.